About Us

Where we came from

End of the Trail Jewelry and More, a second-generation business that is growing yearly. Back in the 1970’s, Bruce Kogler founded End of the Trail Jewelry with the help of his wife Rose and their children. They loved the sterling silver native jewelry and wanted it to be seen by all.

Where are now

Rex Kogler, the current silversmith for the shop, traveled with his dad, Bruce, to reservations throughout the country to learn and grow his skills as a master silversmith. The skills that Rex was able to gain years ago have grown as he has continued to take on work from customers that needed alterations to our jewelry and numerous types of repairs.

If you are in the area, please make an appointment to shop or visit us at a Pow Wow.

We have a booth at nearly all Michigan pow wows along with a full customization station for sizing and changing your jewelry. In addition to ring sizing and customizing we can clean your older jewelry to make it shine like new!

Why we are proud of our store

We pride ourselves on the quality of our silver. We weigh our silver to ensure that it is not plated or artificial in any way. Along with weighing our jewelry, aside from children’s jewelry, we only buy from authentic Native Artists. Along with our extensive sterling silver collection, we have a large arrangement of Gold and pure silver jewelry. For more information on the difference in kinds of silver, check out this well-written article.